Satellite TV leader Tata Sky has launched an innovative Tata Sky plus service  offering novel features to bag a big pie.

Actor Aamir Khan launched the service here in the presence of media from across the country. The service would be initially available in all metros and key cities in the first phase covering around 50 markets and then move on the tier two cities, Mr Vikram Kaushik, CEO and MD of Tata Sky told newsmen.

Aiming to end October with a total subscriber base of 2.7 milli