Gorgeous actress Katrina Kaifs rise in Bollywood has been as inexorable as it has been perplexing considering her accented Hindi and western demeanor. Bollywood filmmakers are now deferring to her popularity with hoarding that features her exclusively, a are honor for an actress. The Yuvvraaj hoarding has only Katrina splashed over it, while the male leads Salman Khan, Anil Kapoor and Zayed Khan, for a change have taken a back seat.

In a first of its kind marketing strategy, an actress has