Yashraj has been trying to reinvent itself (however superficially) for the new markets and the newer audiences. And in doing so, they've not only branched outwards (CDI, LCMD) but also looked inwards (JBJ, Tashan), writes Abhishek Bandekar Siddharth Anand with Bachna Ae Haseeno has knowingly or unknowingly, cleverly or unwittingly, deliberately ...

  read more »