To celebrate the festive season, Thums Up, Indias largest Cola brand is all set to launch a new look Taste The Thunder communication initiative. The launch of the new integrated marketing communication plan includes airing a powerful TV commercial, featuring Bollywood King, Akshay Kumar. The Thums Up brand ambassador is seen performing adventurous and thrilling feats like mountaineering and rollercoaster ride and reaching out for his Thums Up. The latest communication initiative brings out th